Case Study - DPS Systems
One of our clients (DPS Systems) made computer hardware and software for the film and television animation industry. One of their biggest clients was Oscar winning animator Nick Park and his company Aardman Animation - famous for Wallace and Gromit and the feature film Chicken Run. We suggested they ask Nick Park to talk to them on video about their products. The MD of DPS was reluctant (to say the least). He was convinced Nick Park would not agree to do it.
With coaching on how to ask - he was shocked and delighted when not only Nick Park agreed to appear on camera - but so did both of his business partners at Aardman!
To the left is what they said. This video is just under 10 minutes long. It's worth explaining that it was aimed at a specialised audience of broadcast animators and TV production professionals. It was screened during the largest European Broadcasters Exhibition, IBC in Amsterdam over a 3 day period on the DPS exhibition stand.